Dynamic Pricing Schemes

This section looks briefly at the various pricing schemes that evolved with modern commerce. Whilst not pertaining to be an academic paper it aims to help by providing a historic context. In to-days complex business world, suppliers are having to use established techniques in new ways using new delivery channels.

Historic fixed pricing was suitable in stable times with little competition. As commerce became far more competitive in the affluent post war period, marketing became dominant. Suppliers introduced many forms of pricing linked to various promotional techniques. With the internet, Modern Consumer Led Pricing has become a mass audience every day occurrence with the buyer firmly in the driving seat. Suppliers are having to respond with far more sophisticated marketing techniques. The last section looks at the new value led dynamic pricing schemes that are closely linked to Customer Relationship Management (CRM). They aim to price products and services by understanding customer's behaviours and values as well as their needs and desires.

Historic Fixed Pricing
	The List Price
Established Supplier Led Pricing
	Part 1		Part 2
	Quantity Discount Cash Discount New Customer Discount	Distribution Channel Product Variations Location	Time Yield Management Delivery Mode	Options Bundling Be-spoke Promotions
Modern Consumer Led Pricing
	Part 1	Part 2
	Auctions Trading Exchanges Price Matching	Collective Placement	Mass Customised Conclusion
New Value Led Dynamic Pricing
	Part 1		Part 2
	Value Judgements Belief and Attitude	Behaviour	CRM Value Led Dynamic Pricing

  Up to Dynamic Pricing Content

Viral Dynamic Pricing Survey

Have you tried our Dynamic Pricing Survey? It seeks to discover if Amazon is using your on-line behaviour to offer you a personalised price. The survey takes less than a minute and after participating you can see the results so far. (Results now updated).
 

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