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This is automatically generated. Please excuse the extra commas. This is a partial list. More to be added as resources allow.
CONTENT
Marketing |
Delivery |
Industry |
Organisational |
Technology |
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| Customer Service | ||||
| Wired Society | E-Commerce | Object Technology | ||
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Blattberg, Robert C. & Deighton, John, Fall 1991, Interactive Marketing: Exploiting the Age of Addressability, in, Sloan Management Review,
Boyd S, Manifesto for the New Economy: Commerce in the First Person, Modus Operandi,
Marketing 1 to 1Inc, INSIDE1to1, an e-mail monthly newsletter featuring examples and opinions of 1 to 1 marketing.
McKenna, Regis, 1991, Relationship Marketing: Successful Strategies for the Age of the Customer, Addison-Wesley Pub Co, Harlow, England, ISBN: 020159045X.
Peppers, Don, & Rogers, Martha, 1994, The One to One Future - Building Business Relationships One Customer at a Time, Piakus, London (Pbk). See our review
Peppers, Don, & Rogers, Martha, 1997, Enterprise One to One: Tools for Competing in the Interactive Age, Currency, New York. See our review
Peppers, Don, & Rogers, Martha, 1999, One to One Manager - Real World Lesson in Customer Relationship Management, Currency DoubleDay, New York.
Peppers, Don, Rogers, Dr. Martha & Dorf, Bob, 1999, The One to One Fieldbook: The Complete Toolkit For Implementing a 1to1 Marketing Program, Captone Publishing, Oxford,England or Bantam Doubleday, New York, ISBN 1 900961 87 3. See our overview or download and read a summary (95K PDF file).
Pine II, B J & Peppers, D & Rogers, M, 1995, Do You Want to Keep Your Customers Forever? in Harvard Business Review, March-April 1995, pp 103-114, Harvard Business School Press, Boston, Mass.
Pine II, B J, & Gilmore, James H., 1999, The Experience Economy, Harvard Business School Press, Boston, Mass.
Rapp, Stan & Tom Collins, 1990, The Great Marketing Turnaround: The Age of the Individual and How to Profit from It, Englewood Cliffs: Prentice-Hall,
Schaff, Dick, 1995, Keeping the Edge - Giving Customers the Edge They Demand, Dutton,
Schrage, Michael, 1997, The Relationship Revolution (White Paper), Merrill Lynch Forum, New York
Abram, Hawkes plc, Relationship Marketing in the Financial Services Industry, 1995 , Abram, Hawkes plc, Haywards Heath, England
Davis, Stan, 1996, Future Perfect, 10th anniversary edition, Addison-Wesley Pub Co, Harlow, England, ISBN: 020159045X.
Dibb, Sally et. al., 1991, Marketing - Concepts and Strategies, Houghton Mifflin, Boston, Mass..
European Commission, 1995, ADMEDIA Project Report : The Future of Media and Advertising, European Commission,
Fordham University, Interactive and Electronic Marketing Course, Dr. Marcia H. Flicker, For more details see under Key SIM Web sites.
Godin, Seth, 2000, Unleashing the Ideavirus, Do You Zoom Inc. See our review
Godin, Seth, 1999, Permission Marketing,
Hoffman, DL & Novak, TP, 1996, A New Marketing Paradigm for Electronic Commerce in The Information Society, Special Issue on Electronic Commerce, 13 (Jan-Mar.), pp43-54.
Pine II, B J, & Gilmore, James H., 1999, The Experience Economy, Harvard Business School Press, Boston, Mass.
Randall, Doug, 1997, Consumer Strategies for the Internet: Four Scenarios in International Journal of Strategic Management (Long Range Planning), Vol. 30, Issue 2, April 1997, Elsevier Sciences, Exeter, England.
Randall, Doug, 1997, Consumer Strategies for the Internet: Four Scenarios in International Journal of Strategic Management (Long Range Planning), Vol. 30, Issue 2, April 1997, Elsevier Sciences, Exeter, England
Rayport, Jeffrey F & Sviokla, John J, 1995, Exploiting the Virtual Value Chain in Harvard Business Review, Nov.-Dec. 1995, Harvard Business School Press, Boston, Mass.
Schultz, Don E., Tannenbaum, Stanley I. & Lauterborn, Robert F., 1994, New Marketing Paradigm - Integrated Marketing Communications, NTC Business Books
Through the Loop, ConsumerLoop, a newsletter that looks at consumers and how they are adapting and exploiting the new delivery mediums.
Through the Loop, The Pool, a new regular magazine (bi-monthly) covering business, marketing and communications. Its is a collaborative magazine co-ordinated by Through the Loop.
Vassos, Tom, 1996, Strategic Internet Marketing, Que Corp., Indianapolis See our review
Coyle, Diane, 1997, The Weightless World , Capstone Publishing,
McGovern, Gerry, New Thinking, a free weekly email contributing to a philosophy for The Digital Age, NUA, Send an email with the word subscribe in the body of the message.
Merrill Lynch, 1998, Economic Globalization and Culture - a discussion with Dr. Francis Fukuyama, Merrill Lynch Forum, New York,
Tapscott, Don, 1995, Digital Economy - Promise and Peril in the Age of Networked Intelligence , McGraw-Hill,
ThePriceMan, a web site dedicated to Dynamic Pricing.
Anderson, David M. & Pine II, B Joseph, 1997, Agile Product Development for Mass Customization, McGraw-Hill,
Pine II B J, & Victor, B & Boynton, A C, 1993, Making Mass Customization Work in Harvard Business Review, September-October 1993, pp 108-119, Harvard Business School Press, Boston, Mass.
Pine, B. Joseph II, 1993, Mass Customization, Harvard Business School Press, Boston, Mass. See our review
Jay, Mike, Customer self-satisfaction doesn't mean you put the customer to work!, 1997
Pine II, B J, & Gilmore, James H., 1999, The Experience Economy, Harvard Business School Press, Boston, Mass.
Cooper Alan E, 1997, Riding the Whirlwind: Strategic Interactive Marketing in Insurance, Managing Change, Andover, England. Now mostly availabale on-line
Emrich G, 1997, Personal risk management - the new battleground in retail financial services, Coopers & Lybrand, London.
Taylor, Bernard, 1998, The Darwinian Shakeout in Financial Services - an Interim Report in International Journal of Strategic Management (Long Range Planning), Vol. 31, Issue 1, February 1997, Elsevier Sciences, Exeter, England.
IBM, 1996, Landscaping the Future, IBM, White Plains, NY, Ref. G520-7213-00.
IBM, 1997, MarketSpace Directions in the Global Insurance World, IBM, White Plains, NY, Ref. G520-7248-00
Hagel, John & Armstrong, AG, 1997, net-gain , Harvard Business School Press, Boston, Mass.
Choi, Soon-Yong & Stahl, DO & Whinston, AB, 1997, The Economics of Electronic Commerce , Macmillan Technical Publishing,
Baldwin, CY & Clark, KB, 1997, Managing in an Age of Modularity in Harvard Business Review, September-October 1997, pp 84-93, Harvard Business School Press, Boston, Mass.
Handy, Charles, 1999, The Hungry
Spirit - Beyond Capitalism - A Quest
for Purpose in the Modern World, Random Books, London
Handy, Charles, 1995, Beyond
Certainty - The Changing Worlds of
Organisations, Hutchinson
Handy, Charles, 1994, The Empty
Raincoat - Making Sense of the
Future, Hutchinson - also: 1995, Arrow Business Books
Birchall, David and Lyons, Laurence, 1995, Creating Tomorrow's
Organization,
Pitman
Senge, Peter M., 1990, The Fifth
Discipline, Century Business
(Random House), London
Senge, Peter M., et. al., 1994, The Fifth Discipline
Fieldbook, Nicholas
Brealey, London
Senge, Peter M., et. al., 1994, The Fifth Discipline: The Dance of
Change, Nicholas
Brealey, London
Binney, George & Williams, Colin, 1995, Leaning into the
Future - Changing the Way People
Change Organisations, Nicholas Brealey, London
M&G Reinsurance, 1995, The Telephone Comes to Life, M&G Re., London.,
M&G Reinsurance, 1996, Seeing is Believing, M&G Re., London.,
Andersen Consulting, Eagle Architecture, Andersen Consulting,
IBM Corp., Insurance Application Architecture (IAA), IBM Corp.,
Sherwood International, Amarta, Sherwood International,
Jackson, Michael & Twaddle, Graham, 1997, Business Process Implementation - Building Workflow Systems, Addison-Wesley (ACM Press), Harlow, England
TriReme International - TriReme specialise in CBD, OO Analysis and Design, Mentoring, and Training. It is headed by Dr. Alan Wills.
Prosperity Heights Software - a US company that develops and promotes the concepts of Domain-specific Engineering (DsE).
Markwell, Steve (ed.), 1997, Object Technology and Web Development in Conspectus, March 1997, PMP Group Services, Chorleywood, England.
TriReme International - TriReme specialise in OO Analysis and Design, Mentoring, and Training. It is headed by Dr. Alan Wills.
BroadVision, One-to-One, A component based Internet software package where marketers can define rules, based on personal profiles, previous site visits, and products purchased, in order to personalise customer communications and offers.
Sherwood International, Amarta, A dynamic rules driven insurance system allowing fast product delivery. Incorporates rules based workflow giving fast, flexible admin. allowing clerks to handle numerous products. Comes complete with frameworks for various types of insurance.
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