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This advert was included in the Videtron trial of 1996. It's
aim for to promote the Kellogg's Frosties cereal to children, not
to purchase but to increase brand awareness. Being aimed at children it was
fast paced and humorous, allowing the viewer to select different scenarios
at different stages in the advert. Using a cartoon format, it portrayed the
fun and lovable Tony the Tiger in a surfing story which culminated in a beach
party with the actors eating Frosties. In fact, if the viewer did
not participate then Tony would come on and cajole the viewer to press a
selection. If they still refused to press a button then the scene changed
to a fish tank with slow music. After a while Tony would appear, cajole them
again and "take them" to the beach party.
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