Commentary to follow.
Managing Change's research into BPR and Organisational Cultural Change developed a General Behaviour Cultural model. It can be used to understand and position different behavioural models.
Managing Change's SIM Behavioural Segmentation Model is based on consumers attitudes and actions with regard to acquiring financial services products. It is based on how astute and how confident people are with financial matters. As such it probably straddles the inner/outer boundary of the General Cultuural Model.
Marketers increasing use models to describe consumers and their behaviour and whilst many may not be originally created for financial services or SIM they could be adapted. An illustration of this is the Ethical Behaviour Segmentation Model.
Various consumer segmentation models have been defined in the section on Interactive TV. They include:
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