Needs via the New
|In the fast changing world of electronic distribution, marketing needs new metaphors, tools and techniques to help us understand and respond.||
Strategic Interactive Marketing provides a framework that meets today's needs in world of mass information, and then into the future of 1 to 1 personalisation and mass customisation.
|Interactive marketing is more than turning glossy brochures into shimmering web pages. It requires targeting individuals with relevant content and personalised products.||
SIM is realising the visions of Don Peppers & Martha Rogers, authors of The One to One Future, and B. Joseph Pine II, author of Mass Customization.
Using this framework we can
Apologies about the background leakage under Netscape.
I'll be very grateful if anyone can provide a solution.
Interactive Marketing Facts
UK Financial Services
Interactive Business Benefits
Riding the Whirlwind
is a recent detailed report. It is based on in-depth research into the strategic use of the new interactive mediums within the insurance industry.
Meeting Your Requirements
SIM is brought to you by Managing Change, who has links with companies like TriReme, a specialist in Object Technology. Our approach is strategic, structured and thorough, with the objective of producing high quality and practical outcomes.
Working in partnership with your marketing department we aim to produce strategic, market driven solutions that give you competitive advantage. For systems delivery, we can work your own IT department, in order to provide an integrated service.
specialises in feasibility studies, interactive delivery, and process management. Managing Change brings many years experience in Strategic Business Analysis and Project Management with an accent on financial services.
For more information contact
Alan Cooper at:
A proactive approach to change.
Managing Change is the trading name of Alan E. Cooper
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