This section will look at the benefits of developing products, processes
and systems based on explicitly defined business rules.
Mass Customisation requires products
and services to be assembled from individual
components. The processes
of identifying needs, defining the offer, creating it, and then servicing
the product or service it throughout its life also requires processes that
are assembled from individual process
components (or tasks).
Whilst the concept of SIM requires a philosophy of allowing the customer
to have a unique product or service, there may well be marketing, administrative
and regulatory requirements to be met. These requirements can be expressed
as a set of rules. However, rather than hiding these rules within inflexible
IT systems or within administrative procedural manuals, much greater flexibility
is obtained if they are held in a separate
repository. A Rules
Based System then binds the components together at the point of execution.
It also provides a central point of reference for identifying, interrogating
and validating the rules as well as for their reuse.
See the Links to External SIM Resources.
and Principles] [Distribution
[Behaviour Analysis and Behaviour Models]
[One to One Marketing]
[SIM Executive Summary]
[Key Information & Resources]
[List of Support Topics]
[Copyright Fair Use]
[For a Full list of Contents see the Site Map]
This page last updated May 1998 © Managing Change