|The initial research findings have been documented in a report called Riding the Whirlwind - Strategic Interactive Marketing in Insurance. Overtime, more and more parts of this 150 page report will be placed on this web site (click the report cover to see what's now available). Meanwhile, to view the Executive Summary click on the link. The Executive Summary list the major UK financial services companies and the major industry suppliers who contributed to the study.|
To assist insurance industry players in:
To help companies achieve the above aims by:
Click here for a review of the Concepts and Principles.
Managing Change has developed a framework that is built around the
Customer Life Cycle:
To support the above, there are complementary cycles of:
For more details on the SIM Framework follow the link.
Comprehensive, strategic and resource demanding changes cannot risk being implemented in an ad-hoc fashion. They need to have sufficient formal methods that reduce implementation risk, whilst avoiding the risk of stifling creativity, and in ensuring responsiveness to changes in the market place or in technology.
Managing Change is developing a SIM Methodology that includes:
Where appropriate, these will be bought-in or outsourced. For more details on the SIM Methodology and the SIM Toolkit follow the links.
Overtime, sections of this 150 page report will be placed on this web site (click the report cover to see what's now available). Meanwhile, to view the Executive Summary click on the link. The Executive Summary lists the major UK financial services companies and the major industry suppliers who contributed to the study.
and Principles] [Distribution
[Behaviour Analysis and Behaviour Models]
[Business Rules Approach] [SIM Brochure]
[One to One Marketing]
[SIM Executive Summary] [SIM Report] [SIM Project] [SIM Framework] [SIM Methodology] [SIM Illustrations] [SIM Links]
[Key Information & Resources] [Guest Contributions] [List of Support Topics] [What's On]
[Copyright Fair Use]
[Publicity] [Why Ads?] [What's New] [What's Coming] [Technical Info]
[Home] [Site Search form] [For a Full list of Contents see the Site Map]
This page last updated February 2000 © Managing Change 1997,98,99,2000 www.managingchange.com