Most companies directly present their products or services but some also present example life style situations which then point to their various offerings.
Products are typically delivered from stock in 24 hours.
Definition: A simple two-way communication used when purchasing a non complex product or service (i.e. there an exchange of goods for money). Customers typically select their requirement from a list (i.e. products are presented) and then purchase using their credit card.
Business Value: This stage only provides business benefit for brand leaders selling commodity-type products at very competitive prices.
Timescales: Technological developments should soon see this stage providing a short to medium term payback.
Information examples are:
Tools & Techniques could include:
Technology: As per Mass Information plus:
Example Financial Services Sites:
Development Cycle] [ Product/Service Development
[Customer Relationship Cycle] [Mass Information] [Mass Presentation] [Mass Personalisation] [Mass Customisation]
[Acquisition Cycle] [ Service Cycle] [Disposal Cycle] [Communications Cycle] [Implementation] [Tom Vassos' Framework]
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