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Riding the Whirlwind

Strategic Interactive Marketing for the Insurance Industry

Key Points:
 

4. The Market Response

4.1 Product & Service Offering
4.2 Relationship Marketing
4.3 One to One Marketing
4.4 Mass Customisation
4.5 Future Delivery Mediums

Down to 4.1 Product & Service Offering
Section 5 Delivery Mediums is the next section.
Start Report Back a Section Previous Page Up to Report Content Down Next Page Forward a Section End Report

[Front Cover] [Report Content] [Preface] [1 Introduction][2 Management Summary] [3 The Market Place] [4 The Market Response]
[5 Delivery Mediums] [6 Recommendations] [7 Implementation] [8 Acknowledgements]
[9 Selected Sources of Information] [10 About Managing Change] [11 Appendices]

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Last Updated: May 1998     © Managing Change 1997,98     www.managingchange.com