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Riding the Whirlwind

Strategic Interactive Marketing for the Insurance Industry

Key Points:
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5 Delivery Mediums

The late 20th century is bringing a wealth of new communication mediums. By combining these with existing methods a comprehensive service offering is available to clients.

The discussion below ranks the mediums in order of intimacy and immediacy of the dialogue. Whilst they are discussed separately, the text describes ways in which integration is providing opportunities for value-added services.

5.1 Post
5.2 Fax
5.3 CD-ROMS & Disks
5.4 Kiosks
5.5 Pagers & PDAs
5.6 Telephones
5.7 Interactive TV
5.8 Web TV
5.9 Internet - E-mail
5.10 Internet - WWW
5.11 Proprietary ISPs
5.12 Summary

 

Section 6 Recommendations is the next available section
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[Front Cover] [Report Content] [Preface] [1 Introduction][2 Management Summary] [3 The Market Place] [4 The Market Response]
[5 Delivery Mediums] [6 Recommendations] [7 Implementation] [8 Acknowledgements]
[9 Selected Sources of Information] [10 About Managing Change] [11 Appendices]

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Last Updated: June 1998     © Managing Change 1997,98     www.managingchange.com