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• Strategic Interactive Marketing (SIM) includes Dynamic Pricing

• SIM Support

• Company Information

• Miscellaneous

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Welcome

• Welcome

• Home

• Site Key Topic

• Support Topics

• Other Key Information & Resources at this Site

• Site Map

• Search Form

Strategic Interactive Marketing

About Strategic Interactive Marketing

• Overview

• SIM Project

• SIM Concepts and Principles

• SIM Executive Summary

• Distribution Issues
• Business Rules Approach

• Behavioural Analysis 

  • General Behaviour Cultural model
  • SIM Behavioural Segmentation Model
  • Ethical Behavioural Segmentation Model

• SIM Brochure

SIM 'Riding the Whirlwind' Report Preface Content (click to see full contents) Latest on-line additions in May 99.

SIM Methodology

• Overview

SIM Framework

• Overview

• Brand Development Cycle

• Product/Service Development Cycle

• Customer Relationship Cycle

• Mass Information

• Mass Presentation

• Mass Personalisation

• Mass Customisation

• Acquisition Cycle

• Communications Cycle

• Service Cycle

• Disposal Cycle

• Implications

• Tom Vassos' Framework

SIM Toolkit

• Overview

Illustrative SIM Slide Shows

• Overview

• Stages of Mass Development - From "Here's One of Ours" to "Design One of Your Very Own" (5 Slides)

• Pull into Directed - Creating Personalised Content with Web Genetics (7 Slides)

• Ultimate Home Insurance Policy Brochure

• Alternative Home Insurance Policy (8 Slides)

• Repayment Mortgage (9 Slides)

• Endowment Mortgage (9 Slides)

• General Insurance Illustration
• Custom Credit Card Illustration

One-to-One Marketing

• Overview

  • Why is this now an issue?
  • Much more than Relationship Marketing
  • Isn't this terribly expensive?
  • The Technologies
  • Mass Customisation
  • More than Technology
  • Benefits of One-to-One Marketing
  • The Implications
• 5 Principle Business functions
• Customer vs Product Dimension
• Customer Valuation
• Customer Differentiation Matrix
• Organisational Capabilities Matrix
• Building Relationships
• Expanding the Need Set
• Developing a Community
• Expanding Customer Interaction
• Distribution Challenges
• Organisational Aspects

Mass Customisation

• Overview

  • Why is this now an issue?
  • Much more than Mass Production or Mass Personalisation
  • A New Paradigm
  • New Process Technology
  • New Product Technology
  • New Organisational Thinking
  • Benefits of Mass Customisation
  • The Implications
• New Paradigm of Mass Customisation
• Methods of Mass Customisation
• 6 Ways to Componentise
• Product-Process Matrix
• Limits & Shocks
• Organisational Capabilities
• Examples of Mass Customisation

• Experiences

Dynamic Pricing

• Overview

• Dynamic Pricing Schemes

  • [Historic Fixed Pricing] [Traditional Supplier Led Pricing]
    [Modern Demand Led Pricing] [New Value Led Dynamic Pricing]
• Dynamic Pricing Constraints
  • [Ethics of Dynamic Pricing ] [Knowledge ] [Legislation (part)]

• Dynamic Pricing Case Studies 

  • [Amazon] [Educational Retailer]
• Dynamic Pricing Implementation 
  • [Marketing ] [Organisation ] [Software ]

• Dynamic Pricing Survey

  Is Amazon using dynamic pricing based on your behaviour? Results of our viral survey now available.

Social, Technological, Economic, and Political Framework (STEP)

• Overview

• Political

• Economic

• Social

• Technological

• Use of Technology for Competitive Advantage

• Financial Services Industry Tactical Responses

  • Products and Services

  • Price

  • Distribution (Place)

  • Promotion and Marketing

  • Cost Efficiencies

• Financial Services Industry Strategic Options

Interactive Mediums

• Overview

• See Riding the Whirlwind Report Chapter 5 for the various mediums

• Digital, Interactive and Web TV

  • [Digital TV Overview] [Summary] [No. Customers] [US Scene] [European Scene] [Delivery Channels] [Players]
    [H/w & S/w] [EPGs] [Existing Services] [New Services] [Audience] [Disadvantages] [Advantages] [Sceptics]
    [Advertising] [Financial Services]

• Mobile Computing

  • [ Mobile Computing Introduction] [Summary] [No. Customers] [US Scene] [European Scene] [Delivery Channels]
    [Players] [Hardware] [Software] [Existing Services] [New Services] [Audience] [Disadvantages] [Advantages]
    [Sceptics] [Advertising] [Financial Services]
• Which to Use?
• Media (TV, magazines, newspapers)

Guest Contributions

• Overview

• People Solutions not IT Solutions by Antoin O Lachtnain, editor of NUA's Making It Work

• Designing for User Acceptance by Dr. Kathy Keeling of UMIST

• Permission Marketing (96K in RTF format) by Seth Godin author of Permission Marketing

• In Search of the Experience Economy by B. Joseph Pine II and James H. Gilmore

• Building Banking Relationships with Generation X  by Sorcha Ni hEilidhe of NUA

• The One to One Enterprise Depends on High Impact Customer Interaction by Peppers and Rogers

• Relationship Marketing in the Financial Services Industry by Abram, Hawkes

• Article Submission Form

eCRM ROI Showcase

• Overview

  • Woolwich
  • Komercni Banka
  • The Lloyds TSB Group

• On-line Submission Form

• Off-line Submission Form

• On-line Glossary

• Off-line Submission Form

Links to External SIM Resources

• Overview

• Key WWW Sites related to SIM

• SIM Framework Example Sites (4 parts)

• Books, Articles, Newsletters and Other SIM Resources

• List of UK Financial Services Companies (4 parts)

• Other Related WWW Sites

• SIM News Headlines

  • UK E-Shoppers Put Convenience First June 99

  • Financial Site Traffic Increased Nearly 40% Since December 98 26 May 99

  • US Customers find airline's accent engaging 6 July 98

  • BankBoston to Invest in Internet 29 June 98

  • Call Centre Industry Hit by Skills Shortage 25 May 98

• What's On - SIM Events, Seminars etc.

Other sitemap sections are:

• SIM Support

• Company Information

• Miscellaneous

SIM Support site map has moved:

• SIM Support

 

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